EE is making a big push ahead of the 2026 FIFA World Cup by offering significant discounts on smart TVs for football enthusiasts gearing up for the event. The telecommunications provider is not only slashing prices on TVs but also providing an opportunity for customers to win tickets to a Home Nations match.
Customers who make a TV purchase from the EE website before the end of the World Cup on July 19 will automatically be entered into a draw to win a pair of tickets to a Home Nations football game in the UK. Winners can choose from games involving England, Scotland, Wales, or Northern Ireland, with a total of 10 pairs of tickets up for grabs.
It’s important to note that the tickets are not for this year’s World Cup but for matches scheduled between September and December. In addition to the ticket giveaway, customers can benefit from discounts of up to £500 on top TV brands like Samsung, Sony, LG, and Hisense.
Among the standout deals is the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV priced at £1,999, down from £2,499, providing exceptional image quality and a large 75” screen. Customers ordering this model can also receive up to 20% Cashback from Samsung.
For those looking for more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV starts from £309 and offers vivid visuals with QLED Color technology. This TV employs an AI 4K Upscaler to enhance the quality of older content to modern 4K standards.
EE’s Summer of Sport promotion extends to include free tickets to a football game of choice in England, Wales, Scotland, or Northern Ireland between September and December 2026. To participate, customers simply need to purchase a smart TV from EE’s website by July 19, with many models featuring discounts of up to £500.
In addition, the sale includes the Samsung Crystal UHD U8020F 4K Smart TV starting at £229, known for its enhanced 4K visuals and vibrant audio quality powered by the Crystal Processor for an immersive viewing experience. This TV excels in delivering optimal image quality in 4K UHD resolution, ideal for sports enthusiasts with its Motion Xcelerator feature ensuring smooth picture quality during fast-paced action.
Another TV eligible for the Home Nations tickets giveaway is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249, offering detailed visuals with 4K Ultra HD and Dolby Vision, complemented by powerful sound through Dolby Atmos technology and a 20W speaker output.
In a competitive landscape, Sky is currently running a promotion with 20% off on both Glass smart TVs, with options including the Sky Glass Air at £4.50 per month (was £6) and the premium Sky Glass Gen 2 at £11 per month (was £14). Meanwhile, Amazon has rebranded its Fire TV range as Amazon Ember, introducing the Ember Artline model designed to resemble framed artwork and currently available at a discount of up to £270.
For individuals considering their TV choices for EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered positive reviews, boasting a 4.7-star rating based on nearly 300 reviews. Customers have praised its crisp picture quality, clear sound, and user-friendly setup, making it a compelling option for TV buyers.