To navigate the upcoming Prime Day sales safely, shoppers are advised to adhere to precautionary measures. With cybercriminals leveraging fake offers, phishing emails, and counterfeit websites to deceive consumers, security experts caution that Prime Day presents an ideal opportunity for scammers due to the heightened shopping frenzy it generates.
Check Point’s security team uncovered a concerning trend, noting a significant uptick in new Amazon-related domain registrations globally. Particularly alarming was the surge in April, with a staggering 1,446 new domains established in that single month between December 2025 and last month.
Of critical concern during this period is the potential for attackers to “age” malicious domains, enhancing their legitimacy and evading detection in preparation for Prime Day.
While the majority of these domains are safe, Check Point’s analysis revealed that approximately one out of every 11 newly created Amazon-themed domains raised red flags as either malicious or suspicious.
Commenting on the issue, Check Point emphasized that Prime Day scams thrive by closely mimicking genuine shopping experiences, utilizing familiar branding, convincing checkout processes, delivery notifications, and last-minute pressures to deceive consumers.
In light of these risks, the security company recommended a cautious approach of scrutinizing messages carefully and pausing to verify authenticity before making any transactions online.
For individuals gearing up for Prime Day shopping, several proactive steps can help thwart potential fraud attempts. Firstly, it is essential to meticulously examine website URLs before sharing any personal information, as scammers often create deceptive sites resembling Amazon’s official platform.
“Many fraudulent domains closely imitate Amazon’s real URL. Look out for extra characters, hyphenated brand names, or unusual extensions such as .top or .online,” cautioned Check Point.
Furthermore, it is advisable to refrain from clicking on links received via emails, text messages, or social media posts. Instead, accessing Amazon’s website directly by manually entering the address can mitigate the risk of falling prey to phishing attempts.
Other warning signs to watch for include unrealistically cheap deals, refund notifications, or urgent alerts claiming imminent offer expirations. These tactics are commonly employed to create a sense of urgency and prompt impulsive decisions.
Another prevalent scam tactic involves fake notifications of Prime accounts being suspended. Should you encounter messages threatening immediate account closure unless prompt action is taken, it is advisable to verify the information directly through Amazon’s official channels.
By exercising vigilance and following these guidelines, shoppers can safeguard their Prime Day experience against potential scam attempts.
Prime Day is scheduled to take place from June 23 to June 26, with Express.co.uk providing comprehensive coverage of the major deals and promotions throughout the event.
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