Morrisons has reduced the price of 1L Baileys to £11 in anticipation of the holiday season. This promotion offers a £3 discount from the regular price of £14. The discounted price is valid until November 2 in England and Wales without the need for a loyalty card.
Comparatively, Asda sells the same size Baileys for £13.98, while Sainsbury’s and Tesco offer it for £22 (£14 with a Nectar card) and £22.50 (£14 with a Clubcard) respectively. Notably, Morrisons had previously dropped the price of Baileys to £8.50 last year, but customers had to spend £45 and be Morrisons More members to avail of the deal.
Last year, Sainsbury’s and Tesco also reduced the price of Baileys to £10 for Nectar and Clubcard members. Baileys, known for its blend of whiskey, cream, cocoa, and vanilla, continues to be a popular choice among consumers.
In other news, Morrisons is gearing up to convert numerous corner shops into Morrisons-branded convenience stores. The plan involves launching 250 new Morrisons Daily convenience stores next year by enabling corner shop owners to rebrand their shops as Morrisons franchises, particularly targeting areas where Morrisons has limited presence such as cities in the south and the Midlands.
This strategic move is part of Morrisons’ ambitious growth plans, with approximately 160 new convenience stores expected to open this year. A Morrisons spokesperson emphasized the franchise model’s role in expanding the brand’s reach in a cost-effective manner.
On the flip side, Morrisons is closing 103 stores, cafes, florists, and pharmacies this year as part of a restructuring effort. The supermarket chain has already shuttered 17 Morrisons Daily convenience stores. Additionally, more than 50 cafes, 13 florists, four pharmacies, as well as all 18 Market Kitchens are set to close.
Furthermore, 35 meat counters and 35 fish counters are also slated for permanent closure due to a comprehensive review indicating these services were not economically viable. Morrisons CEO, Rami Baitiéh, acknowledged the impact on employees, stating that efforts would be made to collaborate with third parties to maintain specialized services in affected stores.