Sky TV customers are urged to save the date for Wednesday, February 11, as a significant TV update is on the horizon. The UK broadcaster is set to make a major announcement at an event in central London, teasing that “big things are coming to Sky TV.” Speculation is swirling about what this announcement could entail, given that Sky typically reserves in-person launch events for significant reveals.
While hopes may be high for new hardware, such as internet-connected televisions, it seems unlikely following last year’s TV range refresh with Sky Glass Gen 2 and Sky Glass Air. However, a potential refresh of the Stream Box Gen 2 could be in the cards, as Sky’s Stream box has not seen an update since 2022.
The focus of the upcoming announcement is anticipated to revolve around content, particularly with the impending launch of HBO Max in the UK come March. HBO Max offers a plethora of popular series like The Last of Us, Game of Thrones, Westworld, and Succession. Sky customers will have access to HBO Max at no extra charge, although some premium content may require a full HBO Max subscription.
The event is expected to shed light on the HBO Max partnership, new content strategies, improved bundles, and innovative viewing options that may combine TV with broadband and mobile services. Analysts predict that Sky faces challenges ahead as it repositions itself as a connectivity provider, emphasizing broadband and mobile services in light of evolving competition in the TV market.
Mirror Online will be covering the event in London’s West End and providing live updates as the news unfolds. The announcement is scheduled to kick off around 10 am on February 11.