A cost-effective smartwatch and a popular supermarket ketchup have been recognized as top products of 2025. Consumer advocacy group Which? diligently evaluated over 2,000 items to compile a list of the best 50 products based on quality and value. The standout products varied from genuinely superior to innovative and surprisingly affordable.
Leading the list is the Amazfit Bip 6 smartwatch, priced at under £63 in some markets, a fraction of Apple’s offerings yet delivering comparable quality. Which? praised its exercise tracking and GPS features, awarding it five stars for user-friendliness and display quality, calling it a “revelation” and a benchmark for high-quality, affordable products.
In third place is Asda’s Classic Tomato Ketchup, noted for its rich tomato flavor with a balanced sweetness, rivaling Heinz in taste tests but at a significantly lower cost per 100g. Skoda’s Elroq electric car, the most expensive item in the top 50 at over £30,000, ranked second for its cost-effectiveness and exceptional quality.
Another standout product was Aldi’s Magnum Premium Washing Up Liquid, securing the tenth spot on the list. Priced at 95p for a 500ml bottle, it outperformed the popular Fairy Original in overall score, showcasing value and quality against pricier competitors.
The remaining top 50 products span a range of categories, including electronics, technology, home essentials like duvets and pushchairs, and tools like chainsaws. Which? Magazine’s editor, Harry Rose, emphasized that the selected products in 2025 aimed to enhance home life by combining quality, convenience, and enjoyment, reflecting a growing consumer preference for enriching products.
The top 10 products from Which? include the Amazfit Bip 6 smartwatch, Skoda Elroq car, Asda Classic Tomato Ketchup, TCL 55C7K-UK TV, Google Pixel 9a mobile phone, Beko Pro AeroPerfect BBIE12401AMP built-in oven, Shark NZ780UKT vacuum cleaner, RSPB Skylark Binoculars 8×42, Microsoft Surface Laptop Copilot+ PC 13-inch (2025), and Aldi Magnum Premium Washing Up Liquid.