Sky is set to launch a new feature called Real Time, aimed at reducing streaming delays for millions of Sky users just in time for the upcoming World Cup. The upgrade is designed to minimize the gap between live action and what viewers see on screen, addressing the frustration of delayed broadcasts experienced by sports fans with services like BBC iPlayer and ITVX. This improvement will provide a more immediate viewing experience, enhancing the enjoyment of live events like the World Cup.
Initially introduced for Premier League matches in 2024, the lower-latency streaming technology is now expanding to include BBC and ITV coverage, encompassing major events such as the World Cup. Sky’s statement highlighted that Real Time will be available on select live sports broadcasts, enabling fans to follow matches with reduced lag and fewer spoilers.
To activate Real Time on Sky Glass and Sky Stream devices, viewers can opt in during supported live sports broadcasts by selecting the Real Time option on screen. The feature can be accessed through specific channels such as BBC One HD RT, ITV1 HD RT, and ITV4 HD RT. This update is crucial for Sky’s streaming future as it marks a shift away from the satellite-based Sky Q platform towards internet-delivered television, offering benefits like easy self-installation, regular software updates, and seamless integration with popular streaming platforms.
As Sky focuses on enhancing streaming experiences and internet-delivered TV, Sky Glass and Sky Stream remain central to the company’s strategy. This move reflects a broader industry trend towards more efficient and integrated streaming services, catering to the evolving preferences of consumers for high-quality, real-time content delivery.