Labour faces the risk of losing ground to Reform in 2026 if people do not experience improved living conditions, warned the head of the trade union movement. TUC General Secretary Paul Nowak emphasized the need for Labour leader Keir Starmer to address the financial pressures impacting households as voters prepare for elections in Scotland, Wales, and local English constituencies next year. Nowak stressed the importance of directly challenging Nigel Farage and Reform, stating that working-class individuals cannot afford the consequences of supporting Reform.
The focus on enhancing living standards is crucial, as highlighted by a recent Deltapoll survey for The Mirror, which revealed that the cost of living ranks as the top concern for Britons and their families. Citizens desire Starmer to prioritize addressing cost of living issues in 2026, followed by concerns related to the NHS and immigration. Data shows that controlling the cost of living is a primary concern for 61% of respondents, with improving the NHS ranking second at 55%, and reducing immigration at 41%.
Nowak emphasized the necessity for economic growth to alleviate the financial burdens faced by individuals, warning against the allure of Reform’s misleading promises. He commended Starmer for denouncing Reform’s immigration policies as “racist,” attributing such rhetoric to divisive politics that benefit fringe elements like Nigel Farage. Nowak acknowledged past missteps by Labour but urged the party to emphasize its achievements and uphold its core values without apologizing.
The TUC leader urged the Government to prioritize implementing its workers’ rights program fully to ensure better protections for employees, including sick pay, parental leave, and safeguards against unfair dismissal. Nowak stressed that sustaining and enhancing these rights is vital to address the prevailing economic challenges faced by many individuals, particularly in light of rising living costs.
In response to public concerns about the cost of living, the Prime Minister has pledged to prioritize addressing this issue in the upcoming year, with plans for policies such as increased policing, lifting benefit caps, and energy bill reductions. Despite some optimism, a significant portion of the population remains pessimistic about their future financial situations, highlighting the pressing need for tangible improvements in living conditions.
Labour representatives expressed their commitment to alleviating financial burdens on families and ensuring that working people across the country feel economically secure. The party aims to focus on initiatives like reducing energy bills, enhancing the living wage, and providing assistance with childcare to empower individuals to manage their finances effectively.