When engaging with residents across various towns, it is evident that the rising cost of living is a significant concern.
This issue holds personal significance for me, as I have actively worked on campaigns advocating for more accessible infant formula for new parents and assisting families in avoiding predatory lending practices.
During the past year, I extensively traveled throughout the nation, engaging with our dedicated Iceland team comprising 30,000 employees and our five million customers weekly. Our insights were consolidated into the ‘Iceland Manifesto,’ released just before the previous year’s election.
The feedback indicated a sense of disconnect between the public and politicians, with individuals grappling with the affordability of essential expenses such as childcare, veterinary costs, heating, and food. These concerns persist, highlighting the pressing need for action as the cost of living continues to dominate daily worries.
My decision to accept a position as a Labour peer stems from the aim to introduce practical insights from the retail sector to Westminster, amplifying the voices of businesses and communities nationwide. I hold deep respect for the expertise within the House of Lords and the caliber of its deliberations.
Being entrusted with the opportunity to share my experiences as a retailer and entrepreneur is a moment of pride. I aspire to provide a unique perspective, drawing from my role in leading a family business that serves as a source of employment for many and offers affordable, high-quality food to millions.
I comprehend the financial challenges faced by businesses in meeting payroll obligations and the struggles of families striving to put nutritious meals on their tables daily. As an entrepreneur, I appreciate the drive that compels individuals to take risks in pursuit of innovative ideas.
The current Labour administration has prioritized fostering economic growth and committed to eliminating hindrances that impede progress. However, sustainable growth ultimately hinges on private enterprise, necessitating a conducive regulatory environment that instills confidence for investment and business operations.
I maintain the belief that Westminster does not possess all the solutions, but I advocate for active participation from individuals with vested interests to communicate candidly. In my new capacity, I will uphold this principle.
At Reach and across our entities we and our partners use information collected through cookies and other identifiers from your device to improve experience on our site, analyse how it is used and to show personalised advertising. You can opt out of the sale or sharing of your data, at any time clicking the “Do Not Sell or Share my Data” button at the bottom of the webpage. Please note that your preferences are browser specific. Use of our website and any of our services represents your acceptance of the use of cookies and consent to the practices described in our Privacy Notice and <a href="https://www.mirror.co.uk/terms-conditions/" target="_blank